The Challenge
Developing a cohesive visual identity and promotional system for "Birrificio La Piazza," an artisanal brewery located within the renowned Piazza dei Mestieri in Turin, Italy. The goal was to bridge the gap between traditional brewing heritage and a modern, social dining experience. The challenge involved creating various touchpoints—including menus, business cards, and event flyers—that reflected the craft nature of the product while maintaining a professional and scalable brand image.
Developing a cohesive visual identity and promotional system for "Birrificio La Piazza," an artisanal brewery located within the renowned Piazza dei Mestieri in Turin, Italy. The goal was to bridge the gap between traditional brewing heritage and a modern, social dining experience. The challenge involved creating various touchpoints—including menus, business cards, and event flyers—that reflected the craft nature of the product while maintaining a professional and scalable brand image.
My Creative Process
My approach focused on a balance of rustic textures and clean, contemporary layouts. I developed a visual language that complemented the industrial-chic aesthetic of the venue. For the menu design, I prioritised a clear information hierarchy to help customers navigate the extensive craft beer selection and food pairings. My technical workflow included the end-to-end design of print-ready collateral; I managed the production of business cards and promotional flyers for special events, ensuring high-quality output and brand consistency across different media. I paid close attention to typography and grid systems to ensure readability in the high-traffic, social environment of the brewery.
My approach focused on a balance of rustic textures and clean, contemporary layouts. I developed a visual language that complemented the industrial-chic aesthetic of the venue. For the menu design, I prioritised a clear information hierarchy to help customers navigate the extensive craft beer selection and food pairings. My technical workflow included the end-to-end design of print-ready collateral; I managed the production of business cards and promotional flyers for special events, ensuring high-quality output and brand consistency across different media. I paid close attention to typography and grid systems to ensure readability in the high-traffic, social environment of the brewery.
The Outcome
The resulting collateral successfully established a unified brand presence for the brewery, enhancing the customer's visual experience both on-site and through promotional channels. The project demonstrated my ability to work with local, craft-oriented businesses, delivering professional design solutions that celebrate artisanal quality. This work serves as a testament to my skill in creating functional, aesthetically pleasing materials for the competitive hospitality and beverage industry.
The resulting collateral successfully established a unified brand presence for the brewery, enhancing the customer's visual experience both on-site and through promotional channels. The project demonstrated my ability to work with local, craft-oriented businesses, delivering professional design solutions that celebrate artisanal quality. This work serves as a testament to my skill in creating functional, aesthetically pleasing materials for the competitive hospitality and beverage industry.
Technical Execution: Adobe Illustrator, Adobe InDesign & Adobe Photoshop.
